Pakistan, on Sunday, launched its first-ever tourism-focused satellite TV channel “Discover Pakistan”.
This was announced in a post shared by the channel’s management on social media.
The channel is broadcasting in HD, the high definition to project the country’s natural wonders internationally, in the best possible way.
The channel will focus on promoting Pakistan’s scenic beauty, historical places, and notable areas.
The channel will also cover tourism-related events, developments, and a morning show highlighting Pakistan’s soft image.
The Discover Pakistan TV channel, which was hailed as a fulfillment of Prime minister Imran Khan’s vision, had been in the pipeline since at least 2017.
In order to facilitate and coordinate the government’s commitment to give tourism a priority in mainstream development, Prime Minister Imran Khan on August 26. last year had constituted a 12-member National Coordination Committee on Tourism.
The deputy governor of the State Bank of Pakistan, managing director of the Pakistan Tourism Development Corporation, chairman Evacuee Trust Property Board, and all chief secretaries or additional chief secretaries are members of the committee.
As per the issued Terms of Reference, the committee was formulated to monitor and review the execution of national tourism strategy and integration of policies of provinces as well as of the region.