BARCELONA (Spain) (AFP) Former International Olympic Committee president Juan Antonio Samaranch died Wednesday at the age of 89 at a Barcelona hospital from a cardiorespiratory arrest, the hospital said. Samaranch, who headed the IOC from 1980-2001, passed away at 1:25 pm (1125 GMT) at the Quiron Hospital where he was admitted on Sunday after experiencing heart trouble, it said in a statement. An honorary president for life of the IOC, he helped to revolutionise sponsorship and broadcasting deals for major events, seeking global sponsors instead of national federations making their own local arrangements. Only Pierre de Coubertin, the father of the modern Olympics and IOC chief from 1896 to 1925, has held the post longer. He remained active in Spanish sports administration after stepping down as the head of the body which runs the Olympics. In recent years he was a key part of Madrids failed bids to hold the Olympics in 2012, which London eventually won, and 2016, which went to Rio de Janeiro. I know that I am very near the end of my time. I am 89 years old, he said in October 2009 before asking the IOC members for the honour of hosting the 2016 Games in Spain during Madrids bid presentation in Copenhagen.