LAHORE - World Breast Feeding Week will be observed in Punjab from 25th to 30th August during which awareness seminars will be organised at district headquarters to highlight the importance of breast feeding in the better health of infants and children.

It was stated by the Director General Health Punjab Dr Zahid Pervaiz, while addressing a seminar at Fatima Jinnah Medical College here on Thursday. FJMC Principal Prof Dr Sardar Fakhar Imam, Lady Health Workers Programme (LHWs) Provincial Coordinator Dr Javed Umer, Dr Tanvir, Prof Munir Saleem, Prof Maryam Malik, Prof Nishat Maqsood, a large number of LHWs, nursing staff and community also workers attended the seminar.

Dr. Javed Umer informed that during the seminars, at DHQ level, lecturers would be delivered by the experts to sensitise the women regarding the importance of lactation. While addressing the seminar, the experts advised that breast feeding should be started immediately after birth to the infant and it should be continued for 6 months during which no other food should be given to the child and after 6 months soft food can be started along with the breast feeding.

Dr Zahid Pervaiz said that the training of LHWs would be completed in the field of nutrition, breast feeding and schedule of feeding to the children. He urged upon the nursing staff and lady health workers to convey the message door to door regarding the importance of breast feeding in the health of infant. He hoped that MDGs would be achieved by improving the health of mother and child by 2015.

LWMC restarts awareness: Lahore Waste Management Company (LWMC) has again started its community mobilization & awareness program in educational institutions after summer vacations.

The objective of program is to sensitize masses especially school going children on LWMC system of cleanliness, role of community in maintaining sanitation in public places and most importantly educate masses on precautionary measures to control dengue. Communication department of LWMC will regularly organize lectures, seminars and campaigns in private and public schools, colleges and universities with aim to change waste disposal behavior of public compatible with LWMC sanitation system.

A massive cleanliness and dengue awareness campaign was held at KIPS school system, Mughal Pura Branch which was comprised of lecture on SWM, screening of documentary & cartoon film, question & answer session, quiz competition and distribution of gifts. Campaign was lead by Manager Communication Jamil Khawar whereas participants included Senior Manager Albayrak Mesut Deveci, Deputy Manager Naeema Saeed, Assistant Managers Asad Ahmed, M. Umair Khan, Rehman Rashid and social mobilisers. Students expressed deep interest in the campaign whereas school administration thanked LWMC for sensitizing their students on sanitation.