What can be the credibility of Brands Award Council of Pakistan who have chosen PIA as the recipient of the Best Brand of the Year Award for 2008? How can a state-owned organization, subsidized by the taxpayer, beset by the worst kind of political interference in appointments, afflicted by mediocrity and corruption and incurring a mammoth loss to the tune of over Rs 70 billion qualify to be the best? PIA qualifying to be the best in Pakistan is like Lehman Brothers being the Best Bank of 2008 in USA. -SALMAN, Lahore, via e-mail, December 16.