Karachi (PR) – Emirates unveiled a new campaign showcasing the lighter side of language. Named “Share a Smile” the airline has created 29 videos in 14 languages featuring members of its cabin crew expressing quirky and unusual expressions and greetings from around the world.

The campaign was created by Emirates to help “globalists” connect with each other through watching the videos and sharing them with their friends and family.

“Share a Smile” is the latest step in Emirates’ global brand campaign Hello Tomorrow, launch in April 2012 which aims to inspire people across the world to explore and connect with each other across cultures and borders.