LAHORE (APP): Punjab Halal Development Agency (PHDA) in collaboration with Halal Research Council and sponsored by USAID-PEEP will  hold 4th International Halal Conference and Expo 2015 here from March 10. The PHDA spokesman said here Saturday that prime objective of the event was to showcase livestock and allied industries potential of Pakistan before the international community to increase the Halal trade. The agency, he said, had facilitated more than 50 international potential buyers and exhibitors to visit Pakistan and observe  livestock and Halal value chain here.

 The PHDA had also planned field visits for foreigners including livestock farms, abattoirs and allied industries to highlight latent of the industry.

He said the Punjab government was striving to promote Halal industry and the Halal Conference and Expo would help increase Halal food trade potential of the province. The PHDA also called upon the stakeholders to participate in the conference to learn the concept of Halal food and showcase their products in the exhibition to have international contacts of visiting Halal food importers. The meat, poultry, dairy and by-products, cosmetics, pharmaceuticals, beverages, Islamic financing and other related industries were eligible to participate in the event, he hadded.

He mentioned that same event was conducted in May 2014, where more than 20 MOUs were signed with national and international traders.