LAHORE - International delegates from 46 countries of Africa and Central Asian Republics (CARs) are likely to participate in the first ‘Pakistan Engineering and Healthcare Show 2022’ to be held at Expo Centre in Lahore from February 25-27.
The exhibition is being organised by the Trade Development Authority of Pakistan (TDAP) in which 21 product categories from national engineering and health sectors will be showcased.
The purpose of the exhibition is to connect Pakistan’s existing exports, starting from CARs and Africa, to 83% of world demand for engineering products. The exhibition will provide an opportunity for local SMEs to showcase their products in these selected markets including Africa that is untapped and having tremendous potential. Similarly, CARs importing engineering products worth $57 billion will be a tremendous opportunity for investment, joint ventures and brand franchising.
The sectors that will be exhibiting products include healthcare, agricultural machinery, safety equipment, surgical instruments, sports goods, musical instruments, auto-parts, gems and jewelry, cosmetics, furniture, rubber and its allied products, packaging, plastic and its implements, stationery, paperboard, electrical machinery, cookware, marble, minerals, steel and iron, construction material, cutlery, mobile devices, handicrafts, pharmaceutical, and chemicals. “TDAP is striving towards developing the non-traditional sectors of Pakistan in order to make them the engines of export growth. The engineering sector is one such emerging sector, which will allow Pakistan to ascend the value chain for its exports,” said Abdul Razak Dawood, Advisor for Commerce, Textile, Industry and Production, and Investment, while speaking at the soft launching ceremony of show.
He added that the purpose of this event is to link our existing exporters and enterprises with the foreign businesses/buyers and to strategize our entry into these untapped and potential markets so that they may align their production in accordance with world demand, provide an opportunity to our SMEs to showcase their products to international buyers and explore opportunities for investments, joint ventures, brand franchising and promote the softer image of Pakistan. It is pertinent to mention here that TDAP is the premier government organization on trade facilitation and promotion and mandated to have a widespread approach on the development of trade and businesses and flourish export culture in the country. Staying true to its function, TDAP has explored innovative ways for facilitating Pakistani entrepreneurs and business sectors to explore new horizons of international export markets and strengthen their linkages globally.