KARACHI   All Pakistan Newspapers Society Secretary General Masood Hamid has said that APNS awards for the period from January 1, 2012, to  December 31, 2012, will be announced in March this year.
He outlined the categories, constituting the 23rd APNS Advertising Awards, and asked advertising agencies and advertising practitioners to submit their entries for the following categories by January 31, 2013.
The following categories constitute the 23rd APNS Advertising Awards:
1. Business Performance Award
This award will be awarded to an agency that has placed the highest volume of business among the APNS member publications.
2. Special Business Awards (three awards)
These awards will be given to the agencies which have increased their business in terms of percentage over the last year in three categories of APNS member publications: (a) periodicals (magazines), (b) regional dailies, (c) metro b dailies.
Special Business Award for Periodicals (Magazines)
To be eligible, agencies should place business worth at least Rs 30 million in magazines.
Special Business Award for Regional Dailies
To be eligible, agencies should have place business worth at least:
Rs 50 million in regional dailies (daily newspapers having no edition from cities other than Karachi, Lahore, Islamabad/Rawalpindi)
Special Business Award for Metro B Dailies
To be eligible, agencies should show business worth at least Rs 50 million in Metropolitan B dailies i.e. daily newspapers publishing from one of the metropolitan centres i.e. Karachi, Lahore, Rawalpindi/Islamabad. The term includes editions of these newspapers being brought out from other than the metropolitan centres.
3. Client Performance Awards
Two awards for clients of accredited agencies, one each for private and public sector organisations for the highest volume of business placed in APNS member publications. Entrants should send in their publication-wise statements of billing to prove the amount of their net business.
4. Creative Awards Categories
The awards will be given to agencies and their creative persons/departments for the following categories:
Best newspaper ad, best periodical (magazine) ad, best campaign and the best public service campaign.
The entrants may send maximum three entries for each category. Overlapping of entries in the categories is permissible. One original tear-sheet and 5 composed copies of the entry along with CDs in Jpeg format must be provided for the contest.
The entrants are requested to send their entries latest by January 31, addressed to Anwar Farooqui, chairman, APNS Awards Committee, ST-1/E, Block No 16, KDA Scheme No 36, Gulistan-e-Jauhar, Karachi. Ph: 34012491-3