KARACHI- PTCL Senior Executive Vice President Commercial, Naveed Saeed has said that company’s sustained pursuance of innovation has brought it closer to its consumers and given it a remarkable competitive edge over other market players.

“Our journey over the last five years has had a profound impact on how businesses deal with people and how people evolve their businesses,” said Saeed during his remarks at the one-day marketing conference (MarCon) 2012 organized by the Marketing Association of Pakistan.

The conference entitled “New Trends and Insights in Creating and Sustaining Competitive Advantage” was attended by more than 600 marketing and branding professionals, and was broadcast live on the Internet. Prominent speakers from the field addressed the forum and shared with the marketing fraternity their insights and experiences on emerging trends and practices.