LAHORE (PR) - LG Electronics (LG), a global leader and technology innovator, has recently announced that global brand website, will officially transition to effective immediately. The new URL will contribute to the growing companys brand exposure and digital presence and will make it easier for customers to find the brand online. Globally, people dont think of us as LG Electronics, but rather as simply 'LG, said Ki Wan Kim, CEO of LG Electronics Middle East and Africa Regional Company. Finding our brand on the World Wide Web will become substantially easier with this transition. The consumer electronics and home appliance company secured last year from a third party with the help of LG Holdings.