LAHORE (PR):  P&G, the maker of global products such as Pantene, Head & Shoulders, Ariel and Pampers, joined in announcing its collaboration with Metro Cash & Carry and Health Oriented Preventive Education (HOPE) for the provision of clean drinking water to communities affected by natural disasters in Pakistan.

On the occasion of the 50 anniversary of Metro’s Cash & Carry operations, the organization is partnering with the P&G Children’s Safe Drinking Water (CSDW) Program to provide clean drinking water to Pakistani communities affected by natural disasters, including the recent Tharparkar catastrophe. Through this joint effort, 24 million liters of clean drinking water will be made available through the P&G Purifier of Water packets. This is enough to provide 400,000 people enough water for a month. HOPE, P&G’s long-term NGO partner will distribute the P&G Purifier of Water packets to people affected by the recent Tharpakar crisis with a provision for potential floods in the monsoon season that is a few weeks away.