LAHORE -  Pakistan Furniture Council (PFC) is set to hold the 2nd Interiors Pakistan Expo-2014 from December 5th to December 7th to promote and introduce Pakistani interiors, furniture and accessories in and outside Pakistan. The exhibition was announced at an event organised at Lebanese Lounge Restaurant – (Chen One Complex, Halli Road) in a press briefing.

The expo will be held at the Expo Centre, Johar Town, where all the leading furniture brands and interior designers will exhibit their products. Also entrepreneurs and CEOs of furniture companies will meet with senior architects and interior designers to discuss trade opportunities, supply chain challenges, promoting Pakistani furniture in the global market, development of human resource talent, technology and quality upgradation. Kashif Ashfaq, CEO of Pakistan Furniture Council (PFC) and owner of ChenOne, Shahzad Mughal (Workman), MaqboolElahi (Mohkam Furnishers), Ms Amna Saeed (The Furniture Gallery), Mrs Ghazala Rehman, Ms. Ghazala Rehman (In Design), Omar Nabi(Studio O) and Malik Farooq (Interwood) were on the panel to officially launch the 2nd Interiors Pakistan Expo, after receiving a tremendous response last year at their first Expo at the same venue, where the footfall exceeded 60,000 daily.

PFC was created as a NOT FOR PROFIT company under section 42 of companies ordinance, by leading furniture entrepreneurs of Pakistan, with strong credibility locally as well as globally. The company aims to promote industry friendly legislation, improve supply chain, market Pakistani furniture locally as well as internationally, create skilled human resource at al levels, upgrade manufacturing technology , set and monitor Quality standards for products sold by brands under its umbrella.

The council aims to push the government to enhance trade and manufacturing that is not limited just to the furniture hubs of Chiniot, Gujrat, Peshawar and Gojra, instead they aim to expand the reach, where skilled artisans and carpenters convert wood into art.

The council believes that this sector will not only create foreign exchange but also create potential jobs, and above all help the Pakistani furniture industry gain global recognition.