LAHORE - Schoolchildren, as usual, took the lead this year too in observing the World Earth Day and conducted a nationwide drive in association with several organisations. The children carried out an elaborate environment-cleaning activity in leading metropolitans across Pakistan including the city. The Earth Day first celebrated on April 22, 1970, aims at creating awareness for clean environment on earth. Taking care of the earth and keeping our surroundings clean is our civic responsibility (Going Green) - is the theme of day this year. The children wore special Earth Day T-shirts to raise consciousness about saving the Earth and planted trees at the Yadgar. Green plots near the place were cleaned up as a gesture to send out a message that every large organisation should implement effective ways to save the earth and its resources by planning and organising environmental policies. Mobilink and TCF Mobilink conducted a nationwide drive in association with The Citizens Foundation as part of its Earth Day celebrations. Over 300 students, including Mobilink employees, participated in this nationwide drive conducted under the umbrella of Mobilink Foundation. Commenting on the initiative, Director Corporate Social Responsibility and PR Omar Manzur stated the enthusiasm and dedication of the young students of TCF matched that of Mobilink employees who had volunteered to observe the Earth Day. The cleanliness campaign was conducted at the Quaid-e-Azams Mausoleum in Karachi, Minar-e-Pakistan in Lahore, Rawal Lake in Islamabad, D-Ground in Faisalabad, and Rani Park in Hyderabad. MUSEUM Another function to mark the day was arranged at the city zoo. US Consulate Principal Officer Bryan D Hunt inaugurated the Lahore-My City, a poster exhibition by the school going children. It is befitting to open the exhibition on Earth Day, for the posters not only highlight the lovely and historic city of Lahore but they also show the importance of protecting the environment to ensure that these sites and landmarks are around for future generations to enjoy, Bryan D Hunt remarked. Hunt appreciated the young artists and said he was impressed by the wonderful aesthetic sense of the children. Posters by the top five participants were awarded prizes, certificates and a gift of books from the US Consulate. They included Hijab Zeest Beconhouse School Defence Campus, Fatima Kausar and Mary and Anoop Hafeez from Convent of Jesus and Mary, Maria Syed of Beconhouse School Defence Campus and Osama Mustafa from Government Central Model School Samadabad. In March, the US Consulate invited Lahore based schoolchildren to send posters depicting their view of the provincial capital. More than 60 students of different schools, aged 12-15, sent posters done in watercolour, oil paint, pastels and crayons. Usama Mustafa, position holder, said he portrayed effects of terrorism that were devastating the beauty of Lahore and adjoining cities. Another child Waqar Ali Qamar said he was impressed from his parents talking about environmental pollution increasing day by day because of emerging clouds from chimneys of factories and mills. LCWU Unlike seminars, workshops and lectures it is interesting to see that students have come up with a new idea which is both informative and entertaining, said the speakers at a function organised by Lahore College of Women University (LCWU) to celebrate the Earth Day. Prof Dr Bushra Mateen, Vice Chancellor LCWU, appreciating the students celebrating the day with a theme of Going Green said it was important to create awareness among common men to safeguard the environment through plantation and animal protection. Awareness regarding recycling was also needed, she added. PEARL-CONTINENTAL As an environmental conscious organisation, Pearl-Continental Lahore sets the trend in hospitality as paving the path to becoming eco-friendly hotel. The hotel celebrated the 'Earth Hour on March 28 by dimming the lights. On April 22, the international day was celebrated not just as an event but also as another day where the hotel was continually working towards conservation of energy. The management of the hotel wore special T-shirts to raise consciousness about saving the earth and planted trees in the hotel. In this connection, General Manager Irshad B Anjum led the Earth Day campaign.