IN a society where adulterated food items and counterfeit products are rife, it is normal to suspect that whatever one is using might not be genuine. It has been noted that generally the eatables even produced by locally established multinationals neither give the ingredients of products nor their quantities on the packing. There is thus every possibility that the otherwise dangerous industrial chemical melamine might be higher than the permissible level in them. Thus the government decision to amend the Pure Food Rules of 2007 to ensure its proper use is commendable. There is also urgent need to acquire the equipment that could analyse the composition of various ingredients in a product. Melamine, it must be recalled, played havoc when it was detected in baby milk in higher than permissible proportions in China. Nearly 54,000 children fell ill and four of them died. Many products were taken off the shelf. Adulteration and counterfeiting in general is a dangerous menace that prevails in the country, and it is time the government took serious note of the problem appearing in different forms and shapes.