LAHORE The Institute of Advanced Dental Science and Research (IADSR) in collaboration with the Sensodyne held an international dental conference at Expo Centre, which was attended by the representatives of the multinational companies and the members of the dental community. According to a press release, the conference was aimed at initiating research oriented education in the field of dental education. The speakers at the seminar stated that unhealthy habits are developing in the country particularly in rural areas where 70 percent population is living. So, they stressed the need for educating public regarding importance of healthy teeth.