San Francisco(WO): A video apparently showing 10,000 iPhone 5s falling like dominoes is going viral on YouTube.

More than 3.2million people have watched the realistic video which is actually a computer generated image created by an ad agency. At one stage, the run of falling iPhones - which together would be worth £4.2m if they were real - enters a lift and comes out at a different floor.

The clip ends with the iPhone 5s falling onto one giant screen made up of the devices and creating a unique pre-recorded segment. Aatma Studio produced the one minute concept promo for NFC (Near Field Communications) to show how information can be passed across screens.