KARACHI - The overall mobile subscribers have slightly gone up by 1.4 per cent to 89.3 million in July-08, similar to a 1.5 per cent rise in June-08 while net additions for July-08 declined by 5.6 per cent to 1.3 million. For a rolling 12 months period, the cellular industry average has consequently declined to 2.0 million subscribers as compared to 2.1 million for FY08, cellular data released by the Pakistan Telecommunication Authority (PTA) said. According to the data, Ufone struck back to successfully reclaim its number 2 ranks from Telenor during the month, capturing 20.5 per cent of net adds and increasing its subscribers to 18.4 million. While marginal, this reflects a 39k subscribers or 0.2 per cent lead over Telenor, which saw its addition rate cool off to 16.0 per cent after averaging 30.8 per cent during FY08. Zong continued to be the top performer, capturing a significant 38.8 per cent of additions for July-08, which bolstered its market share to 5.0 per cent. With 4.4 million subscribers, the company still stands to benefit from a low base. Zong's parent China Mobile has also recently announced its intention to invest a further US$800 million in Pakistan and further subscriber growth can be expected in this regard as the operator expands its network coverage. Warid also kept pace with 22.3 per cent of additions while Mobilink's addition rate dropped significantly to 1.9 per cent from 5.5 per cent in June-08. Overall, market shares remained relatively stable except for the largest and the smallest operators, where Mobilink's loss of 0.5 per cent translated to Zong's gain of the same. The PTA reported cellular penetration at 55.6 per cent by July-08 end. With subscriber addition currently sitting at a new low over the past couple of years and down 48.8 per cent Year on Year basis.