PUNE (India) - The ICC is keen on using the Umpire Decision Review System (UDRS) at next years World Cup while the tournament is unlikely to see virtual eye, the technology most favoured by the players for its accuracy. The virtual eye has covered the game since 2001, showing fielding positions, scoring information, wagon wheels and bowlers pitch maps. We will not be bidding for the World Cup because that involves an investment in 5 new kits at a cost in excess of a NZ$1 million. Why would you do that when the member countries (read BCCI) of the ICC cant even agree that the DRS has any value. Of course the result of us pulling out means that they now only have the choice of one provider (Hawk Eye). If the ICC wants to bring competitive bidding to their events they have to give businesses a reason to want to compete. Right now there is none, Ian Taylor, the CEO of the Sports division of New Zealand based Animation Research Ltd (ARL), said exclusively. The ICC has never paid anything towards the development or use of this technology. They simply expect that the broadcaster, who is already paying them significant sums of money for the rights to broadcast the cricket, not to mention the costs for televising the matches, to then provide them access to this advanced technology at absolutely no cost, he further added. As technology providers we have been forced into spending more and more money on lifting the technology to a level where we are comfortable that we are able to provide the level of accuracy that is required to deliver the DRS. And I say forced because there is no commercial incentive provided at all by the ICC - we to do it because it is our reputation on the line every time we are asked to make a decision that could affect the result of a match, a series or even a cricketers future.