GOOGLE has unveiled its first touchscreen-enabled laptop. The Chromebook Pixel runs Google’s Chrome operating system and has been “largely built” by the web giant.

The laptop has Intel’s Ivy Bridge processors, fast 4G LTE connectivity and a high-resolution screen aimed at challenging Apple’s Retina Display.

Analysts say the move represents a fresh bid to build market share for Chromebooks against machines running Microsoft and Apple operating systems. Unlike PCs that use installed software such as Microsoft Word, Chrome OS computers run their applications through the firm’s web browser and store their files in the cloud.

The internet giant told the BBC the device was “largely built by Google, with components that are manufactured globally”. The laptop’s 12.85in (32.64cm) display’s resolution is similar to the so-called Retina Display of Apple’s MacBook range, aimed to have pixel density high enough for the human eye not to notice pixelation when looking at the screen at a typical viewing distance. “This Chromebook has the highest pixel density (239 pixels per inch) of any laptop screen on the market today,” said the company.

“Packed with 4.3 million pixels, the display offers sharp text, vivid colours and extra-wide viewing angles. With a screen this rich and engaging, you want to reach out and touch it - so we added touch for a more immersive experience.”                   –BBC