ISLAMABAD - Shifa International Hospital (SIH) has formally launched its campaign for cancer awareness by arranging hiking event on Margalla Hills on Sunday.

Dozens of children, families, cancer patients, doctors and people from all walks of life attended the healthy activity. Eminent consultant Dr Athar Niaz Rana, Chief Finance Officer SIH Syed Munir Hussain and many other dignitaries also participated in hiking. Special caps with lavender-coloured ribbons for general cancer awareness were also distributed among the enthusiastic participants.

Banners were displayed in the parking of Trial 3 while posters about Shifa’s cancer awareness program were also distributed among the participants.

Consultant Oncologist SIH Dr Kamran Rasheed while addressing the gathering briefed the participants about cancer and on the importance of creating awareness on cancer through such healthy activities.

Director Strategic Planning SIH Mahmood Mirza enlightened the audience about Shifa’s cancer awareness campaign, its objectives and details of different events.

He told that Shifa, as an organisation, believes it is its prime responsibility to make people aware about deadly and dreaded diseases like cancer.

“We have planned a number of exotic events to create cancer awareness and promote healthy lifestyle,” he said while adding that a torch-bearing walk named “Light the Night” would be organized on January 25, 2012 (at 6:00pm) at Gate No. 1 of Shifa International Hospital to express solidarity with cancer patients.

While soccer matches would be played in Sports Complex on January 28 and January 29. A Cancer Walk would also be arranged on January 31, 2011 at China Chowk to create awareness among masses about this deadly disease.

He also informed that on World Cancer Day falling on February 4, 2011, Shifa will formally open its Cancer Center, a state-of-the-art facility for cancer treatment and research. Mirza stated that this cancer center is one of it’s kind in this entire region as Shifa has dedicated a complete multy-storey block for cancer services.

He said Shifa will also distribute coupons for free mammography tests for diagnosing breast cancer in women on the occasion of World Cancer Day. Free cancer screening will start from February 6, 2011.

Later on, participants were served with fresh juices on their return from hiking trail.