LAHORE (PR) – Continuing the journey of spreading happiness, Coca-Cola has unveiled a new campaign called ‘Crazy for Good’, as part of their Cultural Leadership program. The campaign projects to seed kindness into the mindset of the people of Pakistan by promoting random acts of kindness to spread goodness in society.

The campaign is driven by the insight that people have lost sight of the kindness they are born with, to the extent that when someone commits an act of kindness they are considered crazy. Through ‘Crazy for Good’, Coca-Cola will be celebrating people who do random acts of kindness; and use this positive disruption to inspire others to play their role too, in bringing  a constructive change in society. This campaign is an extension to the Company’s Cultural Leadership program which in 2012 launched its ‘Reasons to Believe’ Campaign, celebrating the many reasons to believe in Pakistan to reignite faith and hope for a better future.

While speaking about the Crazy for Good campaign, Rizwan U. Khan, General Manager, The Coca-Cola Export Corporation, Pakistan stated “Kindness is the social thread that binds society together; but unfortunately, people underestimate the power of kindness. As a Company that is synonymous with attributes of happiness, optimism and joy, we decided to take the message of random acts of kindness and their potential of opening happiness for the people of Pakistan forward in an interactive and engaging way.”