MULTAN

Despite countdown to Eidul Fitr, the sale of Eid Cards is riding a roller coaster in city apparently owing to fast growing modern facilities of communications.

A great rush of Eid cards-lovers used to be witnessed on book shops and stalls across the country in the last ten days of Ramazan in the past.

Youth used to be in the forefront for buying these cards and beautiful verses both from Urdu and English poetry would write on these cards with nice wishes for the upcoming Eid.

“We used to place an order of thousand of cards to different companies in the yesteryear. This year, we had displayed only up to 250 cards and has sold hardly 10 cards so far. People demand cards to send to their near and dear ones living abroad. The trend of buying and posting a card on Eid has seen a sharp decline,” said Sheikh Ayub, who had been in dealing in books for more than 40 years in Gulghast while sharing his experience with this news agency.

People have switched over to internet, cellphones and social networks to express their feelings. Now, one can see a little number of people purchasing cards on Eidain (Eidul Fitr and Eidul Azha.

Students were fond of exchanging cards with their friends and teachers a few years back, but now they have also been mesmerized by internet and they prefer to use different social networks to express their feelings.

“When we can do live video chat through Skype with our friends and cousins living in UK, US, Canada and other countries on daily basis, it is needless to send to them cards on different occasions. E-system dominance has opened up new and cheap ways of communication, said Afshan Zulfiqar, a student of BZU.

“We have been tuned to check our mail and SMS regularly, therefore, we are more into it for even expressing our emotions on special occasions like Eid. But, I agree to this idea that Information Technology cannot substitute the fond memories associated with these cards, said a college goer student, Rida Naeem.

Pakistan Post paints a different picture of the whole scenario. When contacted Assistant Superintendent Eastern area of Multan, Ayaz Siddiqi said that people are still in practice of exchanging Eid cards.

He added that Pakistan Post delivered scores of cards door to door on daily basis specially received from abroad.

Siddiqi informed that several companies sent cards to their clients and acquaintances even these days too though it was an era of internet and mobile.

He admitted that the trend had reduced now, but had not come to an end as memories associated with these cards were unforgettable.