LAHORE The International Watch Company has launched a new retail outlet at Vogue Towers, MM Alam road. The new store follows the same theme of contemporary interiors as the other outlets all over Pakistan. Additionally, it also has a grand Chopard corner, says a press release. The Chopard corner showcases a collection of Chopard watches, jewels, bags, and ties. Reserving a significant space for the Chopard collection, this store will be the official flagship store for Chopard. In addition to Chopard, the International Watch Company also showcases Armani, Fossil, Piaget, Corum, Raymond Weil, DKNY, TAG Heuer, Tissot, Longines, Seiko, Citizen, Kolber, Longines, and Emporio. Voila PR managed the launch, which was held on 15th November, while Narcissus did the dcor for the event. To add to the glamour top models like Sabeena Pasha, Natasha Hussain, and male model Mekaal, dressed up in high end designer wear such as Nickie Nina, Rizwan Beyg and Studio Empoli to showcase the IWCs Chopard look. Apart from their new outlet at Vogue Towers the International Watch Company operates retail outlets nationwide in Lahore, Faisalabad, Islamabad and Karachi.