DENVER, Colorado, (AFP) - The parents in Colorados balloon boy hoax were handed jail sentences on Wednesday after pleading guilty to charges stemming from the incident. Richard Heene, 48, showed no emotion as Judge handed him a 90-day sentence - which will begin in January - before a packed court-room in Fort Collins, outside Denver. This in simple terms was an elaborate hoax that was devised by Mr and Mrs Heene, Schapanski said. What this case is about is deception and exploitation - exploitation of the Heenes children, exploitation of the media, exploitation of the feelings of people. And it was all about money, making money. Under the terms of the sentence, Heene will serve 30 days behind bars while the remainder of the term will be work release, allowing the father-of-three to be free to work during the day but spending his nights in a jail cell. Heene, who had pleaded guilty to a felony charge of attempting to influence a public servant, earlier apologised to the judge for the hoax in a brief statement to the court. Heenes Japanese-born wife Mayumi was handed a 20-day jail term after admitting a misdemeanour offence of false reporting to authorities. However, Mayumi Heene will only have to begin her sentence when her husbands has been completed. She will also be able to serve the sentence on a part-time basis - two days each week, in order to continue to work. Richard Heene also received four years probation and was forbidden from any activity which allows him to profit from the October hoax, which transfixed US television and caused a worldwide media sensation.