LOS ANGELES: Jennifer Lopez is to open a chain of 15 mobile phone stores in the US targeted at Latinos. The Jenny From The Block performer is majority owner of Viva Movil as well as its “chief creative officer” and marketing face of the brand. The company promises a “culturally relevant” experience with bilingual staff, the company said. J-Lo is the latest in a growing line of celebrities getting involved in technology retail. Performers such as Will.i.am from the Black Eyed Peas have shown keen involvement - taking on roles as “creative figureheads” in companies looking to expand their target market.–BBC