In Pakistan the local film industry is heading towards success but one thing I can admit is disappointing is the trend of item songs in Pakistani movies, which is extremely unnecessary. Item numbers are a borrowed trend from India. What seemed like a revival of the Pakistani Film Industry is now turning out to be nothing more than somewhat great scripts paired with Bollywood inspired cheap item numbers, using our very own local talent who has been respected for years for their superior acting skills and characters that touched our hearts.

I would like to address Pakistani directors, If you really think people are coming to watch Pakistani cinema and be entertained by the cheap Bollywood inspired unnecessary item tracks you have been senseless in your films, please conduct a research and see if your tactic is working, because I can assure you it’s not. The Indian film industry is not something our industry should aspire to.

JAWWAD HUSSAIN,

Karachi, May 15.