LAHORE - Coca-Cola has retained its No 1 position at the top of Interbrands ranking of the worlds best brands for the 11th consecutive year with Sprite making its first appearance on the list at No 61. The 2010 report estimates Coca-Colas brand value to be at $ 70.5 billion where the company has outdone brands from diverse sectors such as business services, computer services, internet services, restaurants, electronics and media along with its direct competitors in the beverage sector. Interbrand, leading brand consultancy firm which comes out with a list of Best Global Brands every year base their rankings on the ongoing investment and management of the brand as a business asset. They take into account all ways in which a brand touches and benefits its organization - from attracting and retaining talent to delivering on customer expectation.