LAHORE - Etihad Airways has won the 2010 Avion Award for best single achievement in in-flight entertainment for its innovative E-BOX system at the Airline Passenger Experience Associations (APEX) Annual Conference and Exhibition held in California. APEX (formerly the World Airline Entertainment Association) showcases new industry products and innovations at the annual exhibition as well as recognising success within the industry every year. E-BOX, available on Etihad aircraft in English and Arabic, was first introduced across the airlines fleet in August 2009.