LAHORE – (PR)  The Shaukat Khanum Memorial Cancer Hospital and Research Centre is launching its nation-wide fundraising campaign titled as “Cancer is Curable” on World Cancer Day which is celebrated on 4th February every year. The idea of the campaign is to clear the common misconception in people’s mind that Cancer has no cure and means certain death. SKMCH&RC is trying to educate people that cancer is curable and how they can support the Hospital in its endeavor to provide free cancer treatment facilities to poor cancer patients. The campaign emphasizes on the idea that how a nominal donation of Rs. 5 a day can help the Hospital to save precious lives. People can donate through various channels like auto-deduction from their bank account, credit card, online account or by SMS.