PESHAWAR - A courageous widow has launched an online grocery shop to feed her children and live an honourable life.

Abida Jilani (38) a widow, who spent all financial resources on the treatment of her ailing husband, has launched an online shop under the name of Durshal Delivery to supply groceries to the people at their doorsteps.

Durshal Delivery (online shop) is a unique initiative of entrepreneurship as people can order groceries through telephone, SMS and email.

The service will be provided at charges of only Rs100, however, the order should not be less than Rs5,000.

Talking to The Nation, Abida Jilani said that the idea of launching the service was taken from a programme of the Discovery Channel. She recalled that one day she was watching the channel in which a man was running the business of supplying lunch boxes to different offices and she adopted similar business tactics.

She said that working women are facing difficulties in sparing time for purchase and bringing groceries to their houses, while in the present huge traffic and noise even men are also hesitating from the practice. In such situation, Durshal Delivery is there for supplying groceries to their houses for the whole month.

She is very proud of earning honourable livelihood for her children and working in competition with men. However, she was also very appreciative of the role of Women Business Development Centre (WBDC), Peshawar, an initiative of Small and Medium Enterprise Development Authority (SMEDA) of the Ministry of Industries and Production.

To a question, Abida said that she is short of only her own vehicle through which she would supply the goods to the houses. Presently, she is supplying groceries through rented vehicles, which is very costly. But, due to lack of resources, she could not afford to buy vehicle at once. Therefore, she has requested the government, financial institutions and philanthropists to arrange interest-free loan for her for buying the vehicle.