There are many countries in the world like Switzerland, Holand and Sri Lanka whose main source of income based on tourism industry but unfortunately Pakistan, despite having rich culture, heritage and tradition and blessed by spectacular mountains, lush green forests, glaciers, lakes, rivers, ocean, ancient monuments, valleys. fertile plains and all natural gifts that can make a country a hub for tourists, could not attract foreign and local tourists on the back of insurgency across the country, bomb explosions throughout country, travel advisories by foreign governments asking their respective citizens to avoid visiting Pakistan, unfavourable political conditions, lack of proper infrastructure and last but not the least ever rising inflation. It is to be noted that before 9/11 era, significant number of tourists used to visit Pakistan after visiting Sri Lanka, Nepal and India. According to Ministry of Tourism, in 2001, before the 9/11 attacks, 1,400 foreigners headed to northern area for trekking. However, in 2002 only 99 mountaineers ventured to Pakistan. Afterwards, heightened security fears and travel advisories issued by foreign governments asking their citizens to avoid visiting Pakistan proved to be a bang blow for local tourism and resultantly foreign tourists arrival in Northern Areas became almost zero. The deteriorated law and order situation in the country now has reached such a point that even local people were displacing to other safe areas where they could earn their livelihood. Stuck in conflict between Afghanistan to the West, Kashmir to its northeast and bleeding with violent Islamic militancy on its home front, Pakistan has now become a tourist-hungry country rather it became a tourists hub and a resort for local travellers who can spend a lot of money for watching landscape and scenic beauty of lush green mountains and crystal clear river water flowing. It would be not out of place to mention here that before the regime of Musharraf when Pakistan was, though, not politically stable but there was no insurgency and people were living in peace and tranquillity, global tourists who landed in sub-continent to visit Nepal to climb Mount Everest, India to watch historic Agra tomb, Sri Lanka to feel cool breeze blowing at its beaches and Pakistan to witness natural heaven in Swat a replica of Switzerland but September 11, 2001 terror attacks in the United States and the subsequent US-led military campaign in neighbouring Afghanistan have virtually scuttled tourist traffic to an Islamic country which has four seasons and virtually put countrys tourism industry in a shambles. A chain of bloody terror attacks by Islamic militants has not only kept away the local tourists but also foreign who can spend a lot of money in exploring nature. With the steep down tourism industry in Pakistan, foreign mountaineering expeditions have also been dropped up to zero mark, claimed a leading climber adding that now over one million people who attached with tourism sector and living in the Northern Areas are facing a bleak future. Since their mainstay was tourism so they are living near starvation because of dwindling flow of visitors, he added. It is an open secret that Nepal, a land-locked country, has only one big attraction world highest Mount Everest which is a main source of income for the country. Pakistans wonders are also its mountains as five of the worlds highest peaks, over 8,000 meters, all in a 20-kilometer radius, situated in the Northern Areas where three of the worlds most fabled mountain ranges meet: the Himalayas, the Karakorams and the Hindu Kush. Second only to Mount Everest in height, there is a K-2 mountain in Pakistan. Though Pakistan has had another 120 peaks tower over 7,000 meters but still no foreign group has booked climbing mission in the current year because of insurgency and fear of life threat. As a result, now porters, the guides, drivers, hotel owners which attached with these foreign tourists are suffering badly and have almost reached at the brink of their financial collapse. It is to be noted that once the Northern Area of Pakistan was considered to be the safest place where crime rate was lowest as compared to the other parts of the country and local couples used to visit to enjoy their honeymoon but, it seems that the whole area has been haunted as neither local nor foreign tourists dare to visit because of fear. The local people, though, supported government stance and fought against militants as they knew well that tourism is their bread and butter but still the circumstances are not favourable for tourism. They are still struggling against insurgency and wanted complete peace and tranquillity to come back in the region so that tourism could once more emerge and they could earn their livelihood once again. If Sri Lanka that faced insurgency for three decades can attract global tourists, why not Pakistan which has natural Switzerland in the shape of Swat, Shangrila and Hunza. Though, US is supporting Pakistan in this regard and USAID has disbursed working capital and rehabilitation cash assistance of $1.158 million under its Malakand Grants Programme among 239 hotels and 22 fish farms but still there is a room for government to remove hindrance in attracting tourism. First of all government has to give life assurance to tourists as global tourists think that Pakistan is an unsafe place after the assassination of former Prime Minister Benazir Bhutto and Punjab Governor Salman Taseer. On the other hand, infrastructure in Pakistan is a great cause of tourism industry failure. It is hard fact that there are no proper roads, railway tracks and other transportation services. Tourists find it difficult to visit different places in Pakistan. It is claimed that poor infrastructure is a main hindrance in the way of developed and flourished tourism industry. Government has to take special measures for providing relief to tourists if it wants to boost tourism industry in Pakistan. It is quite possible to attract foreign tourists to Northern Areas once again if government shows its interest and will. Only a little bit attention on the part of government can make this country once again a hub of foreign and local tourists and eventually can make it economically sound if insurgency is uprooted from the country once and for all as Pakistan has already been ranked 39th in the world for ground transport infrastructure.