LAHORE-Premier luxury designer Khadijah Shah celebrated a decade of her brand Élan with its inaugural bridal show and unveiling of ‘Palais Indochine’, Élan’s Bridal Collection Couture 2016. The event held at the designer’s house in the Cantonment area had 51 models walking the ramp, which in itself is something extraordinary. The bridal show was live streamed on www.elan.pk with over 7,000 viewers tuned in to watch the 2 hour show.

The event opened with power packed live performance by Sachal Jazz Orchestra followed by the unveiling of Palais Indochine . This is for the first time that catwalk was presented with the playing of live music by an orchestra. The experiment was highly successful as live music was truly mesmerizing.

Palais Indochine collection was inspired by French Indochina colonies. The collection featured Élan’s signature craftsmanship with innovative new techniques, embellishments, motifs, embroideries and unique colour palettes.

 Intricate, feminine and modern all at the same time Palais Indochine has something for everyone be it an engagement, wedding or a personal ensemble for one’ trousseau. Further inspired by Chinoiserie and the Subcontinental vista, Élan’s take on the classic red bridal was embellished with gold tilla and threadwork with an emphasis on subverting traditional motifs and reinterpreting them in a manner that is contemporary yet classic. Élan collaborated with jewellery designer Sherezad Rahimtoola who created bespoke pieces for Palais Indochine bridal showcase.  Featuring both menswear and womenswear pieces, The Palais Indochine Bridal Show was directed by Yousaf Shahbaz with event management by Shazreh Khalid. Fahad Hussayn’s choreography was a perfect accomplishment.

The evening was attended by celebrities, socialites and media personalities alike including Jehanzeb Amin - CEO Élan, Nabeel Abdullah from Sapphire, Izzat Majeed, Ali Sethi, Faraz Manan, HSY, Ali Xeeshan, Maheen Kardar Ali,  Zeb, Shazia Deen, Zeb Bangash, Faryal and Moeed from MUSE, Mahgul, Amir Rashid, Adnan Malik and Amna Ilyas.

Speaking about Élan’s inaugural bridal show and her decade of contribution in the fashion industry designer Khadijah Shah said she was happy to have come this far. “I would have never imagined that something I started from my small workshop would one day become one of the most established fashion houses in the country. We didn't just want to showcase our new collection but we wanted to create the 'Élan Experience' one that reflected the romanticism and grandeur associated with the brand. I think having this solo show to celebrate Élan’s 10 years in the industry was the perfect way to substantiate our successes thus far,” an overjoyed Khadijah said.