LAHORE - Honda Atlas Cars (Pakistan) Limited arranged a test drive of all new Civic 2016 for top media officials.

Nawa-i-Waqt Group GM Marketing Bilal Mehmood was also part of this test drive. He, along with other participants, drove the new Civic models from Lahore to Islamabad and then back to Lahore all the way on motorway to experience the unique performance of the car.

Bilal Mehmood appreciated the introduction of trend setting features of the new civic 2016 model like push start/smart entry, remote engine starter and rear entertainment system. He said that the participants also learned that the car is equipped with Continuously Variable Transmission (CVT), Electric Parking Brake (EPB), Vehicle Stability Assist (VSA) and Hill Start Assist (HSA). The participants enjoyed the drive and performance of the car on a memorable journey, he added.

He said that the world’s best seller Honda civic is ruling the automobile industry with the latest model release. For 2016 model, car has got a more stylish cabin with nicer materials. “What we were most excited about was the VTEC turbo grade, introduced for the first time in Pakistan. Driving the 1.8L grade with category leading features was also a unique experience for the participants, he said.

It is to be noted that Honda Atlas Cars Pakistan Limited has unleashed its most anticipated Honda Civic model recently. The new civic model was launched in Lahore. Noriaki Abe, Chief Operating Officer, Regional Operations (Asia & Oceania), Honda Motor Co., Ltd. expressed his views saying that the Pakistan automobile market has tremendous potential to grow. He said that all-new Civic ‘made in Pakistan’ will attract Pakistani customers with its innovative, elegant design and high performance.

Toichi Ishiyama, President & CEO Honda Atlas Cars (Pakistan) Limited talked about the legacy of Honda and its contribution in the automobile industry. He said that Civic, since its introduction in Pakistan in 1994 had become a household name. It was the outcome of the joint efforts of 1200 dedicated associates working at Honda Atlas Cars (Pakistan) Limited.

Meanwhile, Pakistan Association of Auto Parts and Accessories Manufacturers has also felicitated Honda Atlas Cars Pakistan Ltd for launching new model of Honda Civic in Pakistan. The Association chairman Mumshad Ali said that a successful launch of a new car model is a combination of month of concentrated efforts of an OEM and its suppliers. Honda Atlas Cars arranges test drive of new Civic