Sana Mir, former captain of Pakistan women's cricket team, has slammed advertisements which promote body shaming and the objectification of women.

In a post she said, “all young girls out there who aspire to take up sports, make no mistake: you need strong arms, not smooth arms, on a sports field.”

Sana led Pakistan women cricket team to numerous victories and recently broke into the top five in International Cricket Council’s (ICC) ODI bowler rankings.  She criticized the beauty standards imposed on women via a Facebook post.

She said that the advertisement made her to address the issue, the advertisement shows, "a girl’s concern is magnified about how she looks on a basketball court”.

The former captain expressed her disappointment saying, “The worst thing is that instead of sending a message to young girls that the colour or texture of their skin does not matter, we are promoting body shaming and objectification.”

She asked, “Are the talent, passion and skill of a girl not enough for her to play sports?”

“There are female sports icons around the world who have made their way to the top because of their skill, talent and hard work, not because of the colour or texture of their skin,” she added while showing a collage of her team members.

She further added, “During my 12 years as a sportswoman in Pakistan, I have rejected several offers to endorse beauty products just for this reason: I want young girls with a passion for sports to know that all they need for a practice session are the will to succeed, comfortable shoes and clothes, a water bottle and a cap if it’s hot.”