KARACHI - LG Electronics, global digital leader and one of the major sponsors of cricket world cup, has unleashed its marketing and promotional campaign for cricket world cup 2011 titled 'LG LAO WORLD CUP JAO. The world cup campaign details were announced at a press conference held at LG Care and Delight Center in Karachi, says a Press release. The campaign aims to bring excitement among the cricket lovers by offering exotic instant prizes on purchase of any LG product during the 8-week campaign. Among various prizes being offered by LG Electronics, the grand prize is a trip to Sri Lanka and an opportunity to watch cricket match involving Pakistan. LG is also planning to carry out a variety of promotional activities related to the World Cup over the next few months. These will include arrangements for large screen viewing of World Cup matches in several hotels, clubs and other venues, competitions with air tickets to Sri Lanka and match tickets and LG products as prizes, special TV and radio shows and daily World Cup updates in the print media.