LAHORE (PR): In this year’s calendar edition, Lux pays tribute to the flourishing TV industry of Pakistan by featuring the top two names in the country–the gorgeous Mehwish Hayat and Fahad Mustafa. The brand also honours Pakistan’s rising fashion industry, by taking on board the dazzling models Rabia Butt and Emmad Irfani. The photoshoot was done by Guddu Shani, and brings to life the beauty, fragrance, and mesmerising allure of Lux women and their dashing avid admirers, Lux men. Kamiar Rokni has lent his design genius to dress the stars in a gorgeous Lux palette.

In the Calendar shoot, Mehwish Hayat and Fahad Mustafa are pictured in a world of floral splendor, surrounded by riots of precious flowers to bring alive to bring alive the Lux fragrance identity. She is radiant in an opulent setting, while her avid admirer Fahad cannot take his eyes off her – and that’s what makes her a true Lux woman.  Rabia Butt and Emmad Irfani are pictured in a charming city setting, where Rabia truly embodies the Lux woman by bringing a touch of glamour to an otherwise every day scene. Emmad is mesmerized and cannot help but offer a token of attraction to Rabia.