OUR STAFF REPORTER KARACHI - Lotte Pakistan is in the process of enhancing production of its PTA plant located at Port Qasim, and hopes that the government will accede to the requests and suggestions that were made in this respect. These remarks were made by Jung Neon Kim, Executive Director Lotte Pakistan PTA Ltd while speaking at the press conference. He said that Lotte PTA plant was in the process of enhancing production capacity from 800,000 tons to one million tons and Lotte had committed about $400 million in direct investment for the project. He said in return the Lotte management had requested the government for preferential treatment and a tax holiday, and was awaiting a reply to its recommendations. He also pointed out that Lotte would be earning a lot of foreign exchange for Pakistan as it planned to export a sizeable portion of the increased production to China, Middle East and India. He said there is also great demand in the domestic market as well which was growing at a fast pace. Jung Neon Kim also said Lotte Pakistan was seriously considering entering the beverage market and talks are at an advanced stage involving Lotte ChillSung which was the bottler of Pepsi in Korea. The feasibility of a hydropower project in Punjab was also under consideration, he added. The Lotte Pakistan executive director said there was a lot of economic potential in the country which needed to be properly utilized for future prosperity.