He said that Pakistan has a rich history and cultural diversity, adding, “Through our traditions, customs and cuisines, we showcase our people and soft image of Pakistan.” Ambassador Haque expressed the confidence that Pakistan’s participation in such activities will help better understanding, foster mutual love, affection and cooperation among SCO states and promote tourism for our country. Addressing on the occasion, Secretary General, SCO, Zhang Ming welcomed the distinguished guests and expressed gratitude to the heads of diplomatic missions of the Shanghai family for their assistance and active participation in the celebration of Nowruz. The celebration of Nowruz had a deep meaning and special significance in strengthening mutual understanding and the friendship between peoples of SCO countries. During the festival, other SCO member states Russia, China, Azerbaijan, Kazakhstan, Kirgizstan, Tajikistan, Turkmenistan, Uzbekistan, Belarus, Turkey, Iran, Sri Lanka, Mongolia, Mynamar and India also set up stalls, showcased their culture and traditional food and also presented musical performance to display their respective cultures and traditions. Nowruz is an international holiday that has been celebrated for thousands of years by people living in various countries covering the large territory from the Balkans and South Caucasus to Central and South Asia, as well as Russia and Western China.
It is observed on the day of vernal equinox March 21-22 and is celebrated by more than 300 people in the world.