KARACHI (APP) - Prime Minister Yousuf Raza Gilani said that businessmen were the real economic drivers of the country and they must produce quality products and services to enable the government to achieve its export targets. He was speaking at the award distribution ceremony of Brand Awards 2008 at a local hotel Tuesday. Sindh Governor Dr Ishratul Ibad Khan, Chief Minister Syed Qaim Ali Shah were also present on the occasion. Emphasizing the importance of branding in the present world, the Prime Minister said it was as crucial as engine in a car. "In today's world, the economic survival of a nation very much depends on the survival of its brands, because branded products not only ensure a healthy society but play an important role to ensure that the country's economy is constantly progressing", he added. He pointed out that stable economies of developed nations were based on their internationally reputed brands which not only provide a healthy competition in business market but also export brand equity value internationally. The Prime Minister said that the country was encountering numerous internal and external challenges - the most critical is the menace of terrorism and extremism which is impeding flow of foreign investment and progress and prosperity of our people. "The government was taking cognizant measures to counter the menace of terrorism and extremism, improving law and order situation which is pre-requisite for the smooth flow of foreign investment in the country and over all socio-economic upliftment of its people", he noted. The Prime Minister said the government has formulated 9-point economic agenda which would help regain the momentum of economic growth in a reasonable period of time by keeping inflation rate on the minimum lower side. "Only thereafter, the gains of the growth would flow to the common man and women of Pakistan", he observed. The Prime Minister underlined the need to work collectively for harnessing the untapped natural potential at a fast pace to put our country on the track of progress and prosperity. He noted that it was the prime responsibility of the commerce and trading community to work hard to provide quality products and services for fetching global trade and markets and it would help the government to achieve its export targets. He assured that government would extend all out cooperation to the trade and industry community for organising such activities and expects from them to strive for clinching a befitting place in the international markets not only with their presence but also their uniqueness. He also announced to provide support to business community in the establishment of brand university which would provide education and knowledge of brand development.