Islamabad - The presence of women in Pakistani news media has upped from 27 per cent in 2010 to 36 percent in 2015 while the number of female reporters across media has also increased from 11 per cent to 16 per cent in the same period, says a global media monitoring report coordinated by Uks Research Centre.

The Global Media Monitoring Project (GMMP 2015) although reveals significant improvement in terms of number yet the qualitative analysis suggests otherwise.

Despite significant increase in figures, the qualitative analyses of the news stories suggest that portrayal of women as ‘victims’, trivialisation and sexual objectification persist in the Pakistani media. With only 4 percent of the news stories challenging gender equality issues, and none of the stories on girl-child and women’s economic participation, the media continues to ignore the realities of being a Pakistani woman. The reporting trends on internet and twitter from the gender perspective, however, tell a similar story.

The major topics classified by Global Media Monitoring Project (GMMP 2015) that made news on that day were crime and violence (30 %), politics and government (26 %) and social and legal issues (23 %) respectively.

The GMMP is the world’s longest-running and most extensive research on gender in the news media coordinated by the World Association for Christian Communication (WACC). It gives a detailed picture of the numbers of women and men in the world’s news on a particular day. With members in over a 100 countries, the network includes gender and communication groups, women’s media associations, women’s grassroots groups and researchers in academia who participated in the previous GMMPs of 1995, 2000, 2005 and 2010.

This time the members across the world monitored media content on March 25, 2015. Globally progress towards equality of women and men in the news media has virtually ground to a halt, according to the findings of the Global Media Monitoring Project (GMMP) released on November 23. The world’s largest research initiative into gender portrayal in news media shows that worldwide, women make up only 24 percent of the people heard, read about or seen in newspaper, television and radio news, exactly the same level found in 2010. Women’s relative invisibility in traditional news media has crossed over into digital news delivery platforms with only 26 percent women’s presence in news stories. There is a global glass ceiling for female news reporters with 37 percent of stories reported by women, the same as a decade ago.