KARACHI (PR): Engro Foods’ flagship dairy brand Olper’s unveiled new and innovative packaging formats using holographic technology to create a 3D simulation at a local shopping mall. The new packaging formats include a new format for the region that employs Ecoleantechnology for 250ml, and Tetra Edge for 1 liter pack.
Ecolean also referred to as Olper’s Mini Jug is a specialized and convenient jug-shaped pouch that offers ease of pouring and handling the pack. It is an eco-friendly and biodegradable packaging with microwaveable capabilities. Tetra Edge, on the other hand, is a premium-packaging format with benefits of a tilted head and a heli cap, which controls milk spillage, increases the usability of the pack and keeps the milk smell-free. Both these are newest innovations in milk packaging, not just in Pakistan but worldwide.
The new packagings were unveiled by Olper’s Brand Ambassador Marina Khan. Afnan Ahsan, CEO Engro Foods also spoke on the occasion.