Shoppers have been racing through the doors as they try to snatch up armfuls of bargains in the Boxing Day sales. Across the country customers have been ransacking the rails as they seek out the slashed prices. Staff at Selfridges’ in London were greeted by excitable consumers who burst through the door and raced up the elevators, eager to claim reduced-price designer goods.

Despite the cold weather people started to queue at 10.30pm on Christmas Day, and when the Oxford Street opened its doors for trade at 9am, there were over 2,000 people waiting outside, manned by over 250 security guards and police.

In the first hour of trading the shop experienced their biggest hour of trade in history and is on course to break a new record for sales across all four Selfridges’ stores in England.

A record number of stores are open today promising to slash prices by up to 80 per cent in what is a bloody battle for survival. Marks & Spencer opened 98 of its larger stores for the first time while Next opened more than 400 outlets to eager shoppers from 6am. Over 700 people queued at 6.30am this morning at the Westfield shopping centre in Stratford, east London. The Sun reported that consumers will spend £22.8billion by the third week of January - £338million more than last year. Shoppers snaked around the corners of shops in London’s busy Oxford Street, with queues of 200 people impatiently waiting outside clothes store Zara.    –MO