LAHORE - Taj TV Ltd., owners of Ten Sports, the Sub-continent's # 1 sports channel, and the world's largest producer of international cricket, has signed a multi-year digital content syndication deal with SuperSport - Africa's leading sports broadcaster. Taj TV will deliver to SuperSport its entire portfolio of international cricket rights for the sub-Sahara African territory, which includes all international matches in Pakistan, Sri Lanka, West Indies and Zimbabwe, as well as the Hong Kong Sixes. The multi platform deal also allows Supersport to provide coverage via a variety of cutting edge digital platforms, from next generation mobile handsets to Supersports' broadband streaming portal. Chris McDonald, CEO, Taj Television Limited, said: "SuperSport is the network of choice for sports in South and sub-Saharan Africa. Their excellent reach, creative ad packaging, and overall broadcast professionalism make them one of our key syndication partners globally." Imtiaz Patel, CEO, Super Sports, said: We are excited to continue our long standing relationship with Ten Sports in order to provide our subscribers all over Africa the highest standard of International cricket coverage either in the comfort of their homes or on the move." 2009 will see Ten Sports deliver nearly 200 days of live and exclusive cricket to Supersport and South African supporters can look forward to watching the much anticipated clash between South Africa, India and hosts Sri Lanka in September of this year.