SIALKOT-Portuguese Ambassador in Pakistan Dr Joao Paulo Sabido Costa said that his country was very much keen to develop strong trade ties with Pakistan.

Talking to the Sialkot based leading industrialists and exporters in Sialkot, he said that there were bright opportunities for both Portugal and Pakistan to develop and strengthen their mutual trade ties. The Portuguese ambassador said that Portugal was much keen to boost ties with Pakistan, pledging to make efforts to remove all the hurdles from the way of promoting the bilateral trade.

He added that Pakistanis business community should ensure maximum exports to Portugal and other European Union countries through Portugal by taking the full advantages of GSP Plus status. He said that the Pakistani businessmen would be most welcomed to Portugal.

He invited the Sialkot exporters to divert their business activities to Portugal. He assured Sialkot exporters of their easy access to international trade markets of Portugal. He also asked the Sialkot exporters to participate the international trade fairs and exhibitions to be held in Portugal soon. He also stressed a need for making some joint efforts to boost trade between Pakistan and Portugal.

He said that the time was ripe to further strengthen mutual trade ties. He said that both the countries have been enjoying cordial trade relations. he also witnessed the international standard craftsmanship of Sialkot based artisans during his visit to several leading industrial units in Sialkot city amid tight security.

He showed keen interest in the production process of sports goods and surgical instruments there. He also showed keen interest in the direct import of Sialkot made sports goods from Sialkot-Pakistan instead of importing these sports goods from the other European countries on comparatively very high prices.

On the occasion, Khawaja Masud Akhtar, the manufacturers and producers of Brazuca Football played in 2014 FIFA Football World Cup, told the Portuguese ambassador that the Sialkot exporters were aware of the international standards and they also have the great potential to explore and capture the international trade markets of Portugal and EU countries.

Akhtar said that Sialkot exporters have a great potential to explore and capture the international trade markets of France by exporting their world class traditional and non-traditional export products. For improving bilateral trade, he suggested that exchange of trade delegations and one-to-one meetings of businessmen of both sides may be arranged.

Meanwhile, some other exporters told the visiting ambassador that Sialkot-made sports goods, surgical instruments, leather products, gloves of all sorts, textiles items, sports wear, martial arts uniforms & accessories, musical instruments, kitchen ware, hollow ware, knives, cutlery items and military uniform badges etc. could find a good market in Portugal.

Later, Portugal ambassador also participated in the colourful celebrations held at Sialkot to rejoice Portugal's victory of Euro Cup.