It is a matter of satisfaction that awareness regarding purified and hygienic water among masses is growing with the passage of time and hence making the mineral water business swell up to 15 per cent as compared to yester year, pushing the quantum of demand up to around 1.1 billion litres per year since contaminated water persistently coming out of governmental-run water pipelines. The demand of mineral water, supplied in plastic bottles, has been witnessed upward trend in recent years as earlier urban middle class of the society wanted to avoid water-born diseases. But now the use of bottle water has become status symbol in society and most of people especially female usually carry plastic mineral water bottles with them while going to shopping or somewhere else. The trend of carrying mineral bottles is not only healthy sign but also it keeps end-consumers away from doctors. This healthy trend has also spurred the traders and active businessmen because, after foreseeing the market demand, they have started mineral water business within last four years as just five years back the mineral water market was hardly 25 per cent of the current level of 1.1 billion litres per year. Though our modern laboratories including PCSIR have declared most of the companies samples as 'unhygienic and contaminated but still this business is growing rapidly. In a corporate atmosphere, multinational companies employers usually use branded mineral water for their employees to keep their health up to international standard while local companies rely on low priced water for their workers whereas dwellers living in posh areas seemed to be switching over to mineral bottle water regime. This is the main reason we are witnessing a mushroom growth of mineral water companies across the country. Though these companies have no facility at their premises to give guarantee of quality mineral water but still people are using water provided by them as these companies supply their products with low rates especially in low income areas. Just few years ago, it was hard to think that drinking water would be sold in open market but diseases like Hepatitis A, B, C and other deadly diseases have surged the prices of mineral water and now a 1.5-litre mineral water bottle is being sold in open market around Rs40 as compared to Rs36 few months back while its price was Rs26 in last April. Similarly, the price of 19-litre bottle is being sold around Rs 60 by Gourmet Company whereas the same quantity water bottle is being sold at Rs 130 by Nestle company while many other companies intentionally do not print the price on bottles that allows retailers to charge exorbitantly in areas where demand overtakes supplies. It would be not out of place to mention here that even Nestle company uses basic raw material - water - from their own tubewells located in factory premises to make mineral water by adding different chemicals. However, the good aspect of Nestle company is that no human hands are involved in manufacturing plastic bottles, filling water and finally packing them. But the question is when every resource is available at cheapest form locally then why prices of mineral water go up from time to time. In fact, the price hike is due to rising price of raw material used for making plastic bottles. For example, the price of Resin that is raw material used in making plastic bottles is linked with the oil prices while higher transportation cost followed by rising utility tariff can be blamed for hike in mineral water price. Now the bottle water trend is also dominating in big markets of Lahore like Brandreth Road, Hall Road, The Mall and Liberty Market where most of the shopkeepers use can-water that is available at the rate of Rs 30-40. The water being used in these markets is, though, fresh but not highly hygienic and hence can create health problems for the shopkeepers in the long run. The old saying that water is life is 100 per cent right and there is no doubt that water is the chief life-giver next to air. That is why, it is not possible for a living thing to survive without water more than few days. Thanks to Almighty God who has bestowed Earth planet with plenty of water. It would be amazing to know that water is the most common substance found on earth that covers over 70 per cent of whole planet and is the only substance found naturally in three forms: solid, liquid and gas. However, almost 97 per cent of the earths water is saltwater in oceans and seas. Only three per cent is freshwater while only one per cent is available for drinking - the remaining two per cent is frozen in polar ice caps in the shape of glaciers. Oceans are not only the homes of millions of plant and animal spices but they also serve as natures thermometer, helping to regulate the earths temperature. Water boils at 212 degrees Fahrenheit, 100 degrees Celsius while it freezes at 32 degrees Fahrenheit, 0 degrees Celsius. Though, we use water in many ways such as drink, spill and throw away but it never run short of is the real question. It is because Nature has set up a regular system for maintaining water volume on Earth that based on evaporation, condensation and precipitation. For that reason, scientists say, today water on the Earth has same volume when this planet formed and when dinosaurs used to live here. The water we are today using might be the same that our ancestors had used because of recycling of water. It is not meant that we should use water carelessly rather we are bound to use this precious substance with more care as fresh water (without salt) is only one per cent available on this planet. The ground reality is that about 74 per cent of home water is being used in bathroom, about 21 per cent in laundry and cleaning, and about 5 per cent in kitchen. Even most of ignorant people brush their teeth by using average 2 gallons of water in morning. There are several ways, if adopted, can save enormous amount of water. For instance, a 10-minute shower can take 40-50 gallons of water. If we shower only 5 minutes, we can save half of water. In this way, high flow shower heads spew water out at 6-10 gallons a minute. Low flow shower heads can cut the rate in half without reducing pressure. On the other hand, there are many tasks that need abundant usage of water to accomplish. About 4,000 gallons of water are needed to grow one bushel of corn, 11,000 gallons to grow one bushel of wheat and it takes about 1,000 gallons of water to grow the wheat to make a two pound loaf of bread, and about 120 gallons to produce one egg. It is another hard fact that all living things have enough water in them. For example, water makes up almost two-thirds of the human body and seventy percent of the brain while it makes up 90 per cent of a tomato, 80 per cent of pineapples and corn and 70 per cent of a tree. The importance of water can be judge from the fact that world leaders have predicted that future wars would be fought on water issue. To create awareness regarding water amongst common people, UN has been observing Water Day across the world since long time. It is a fact that though mineral water industry is growing day after day but still large chunk of people cannot afford bottle mineral water due to their exorbitant prices. To solve this problem at macro level, it is necessary that government should set up more filter water pumps in various areas of cities, so that common people could use hygienic and uncontaminated water at easiest and cheapest mod and keep their health sound.