Lahore (PR): Mobilink has taken brand thought leadership in Pakistan by simplifying and consolidating its brands portfolio, moving from a family of brands into one flagship brand. The iconic Jazz, Jazba and Indigo brands have been absorbed into Mobilink, with the prepaid and postpaid portfolios reflecting the Mobilink parent branding.

Rashid Khan, President & CEO, Mobilink highlighted, “Mobilink’s success over the last two decades has been built on pillars of leadership, innovation, teamwork and positivity. Today, we cater to a demographically younger audience in an increasingly cluttered marketplace, which made it necessary to migrate from complexity to simplicity. Our new vision of ‘Being One’ is an accurate reflection of our continued focus on being the market leader in everything that we do. The launch of the new brand is also Mobilink’s recommitment to excellence in our Corporate Responsibilities, be it to our business, customers, employees or the communities in which we operate.”

As a result of the rebranding, Mobilink’s iconic Jazz, Jazba and Indigo brands have been absorbed into Mobilink.