Objections from Google have forced the removal of the word ‘ungoogleable’ from a list of new Swedish words, the Language Council of Sweden says. The language watchdog defines ‘ungoogleable’, or ‘ogooglebar’ in Swedish, as something that cannot be found with any search engine. But Google wanted the meaning to relate only to Google searches, according to the council. Google responded by saying it was protecting its trademark. Every year, the language watchdog publishes its top 10 new words which have become popular in Sweden to show how society and language are changing. Council head Ann Cederberg told the BBC she received an email from Google soon after publication of the list in December 2012, citing brand protection. It called for changes to the Language Council of Sweden’s definition and asked for a ‘disclaimer’ stressing that Google is a trademark. The council, worried at the prospect of a lengthy legal battle and balking at the idea of changing the word’s definition, removed it from the list.