KARACHI – Bulls Eye Communications Group emerged as the rising new star of the advertising industry in Pakistan by winning the 2 PAS 2012 award. This was a surprisingly great performance from this relatively new agency which outshined most old agencies in the award ceremony which was recently held, says a press release. BE DDB, the specialist advertising agency of the group won in the Health and Fitness Category for “Sucral Zero Calorie” campaign. While Kontent Head, the specialist TV content development agency won in the Breakfast Food and Dairy Category for “Hero Bannay Ki Tarang” reality TV show and its campaign.