ISLAMABAD - The Competition Commission of Pakistan (CCP), while concluding an enquiry, has issued a show-cause notice to Eden Builders (Pvt) Limited for prima facie deceptive marketing practices in promotion of its housing scheme - Eden Life Islamabad - violating Section 10 of the Competition Act, 2010.

CCP took suo moto notice of the advertisements in print and electronic media claiming that 'Eden Life Islamabad,' was duly approved by the Capital Development Authority (CDA), and it was situated at a drive of 12 minutes from the Serena Hotel Islamabad and 5 minutes from the CDA Enclave and Chak Shehzad. The advertisements also indicated the price of various sized plots, but there was no clear mention of the development charges to be recovered later.

An enquiry conducted by the CCP's Office of Fair Trade (OFT) against the marketing campaign of Eden Life Islamabad concluded that Eden Builders (Pvt) Limited had no supporting evidence to substantiate the claims made in the advertisements, thereby, prima facie, violating Section 10 of the Competition Act. 

A show-cause notice has been issued to M/s. Eden Builders (Pvt) Limited and the company has been called upon for hearing on a given date. CCP is mandated under the Competition Act to ensure fair competition in all spheres of commercial and economic activity to enhance economic efficiency and to protect consumers from deceptive marketing practices.