LAHORE-Glitz, glamour and bridal couture fashion were what defined the 13th edition of three-day QMobile Hum Bridal Couture Week 2016 began yesterday at Faletti’s Hotel.

The fashion week brought Pakistan’s the most powerful and influential designers together under one roof for three days. QHBCW has been conceptualized to cater to this burgeoning bridal industry. As always Bridal Couture Week left its audience stunned with its majestic stage, uniquely set for a one of kind fashion show. The ethos of bridal wear is inherent to Pakistan with colours, fabrics and embellishments. It will not be wrong to say every year bridal fashion trend is gaining immense popularity and credence both within Pakistan and abroad. 

The first day of QHBCW featured fashion presentations by Mehdi, HEM, FAS, Mohsin Naveed Ranjha, Zonia Anwaar, IVY, Ayesha Imran and Sobia Nazir.  The red carpet was a star-studded affair with who’s who of the entertainment industry, socialites and corporate giants coming together in an elegant mix of glitz. Celebrities were spotted at the red carpet wearing their favourite designer wear outfit. Imran Abbas,  Farhad Humayun, Momal Sheikh, HSY, Resham ,  Mawra Hocane were just some of the names that graced the red carpet. QHBCW, famous for adding allure to the runway with an illustrious list of showstoppers, had an amazing line-up and power-packed performances on the first day. The lineup for show one QHBCW opened up with an amazing bridal classic collection by designer Mehdi, titled The Royal Courtyard, which sparkle glamour on the ramp with charming models and ravishing clothes. Farhad Humayun opened the show for Mehdi with a special performance while film star Resham added grandeur to HEM’s collection.

Rising Star HEM’s Shahi Muhalla, presented a beautiful depiction of the Mughal era and mesmerized the audience. FAS Design Studio was the third to present their collection on the runway which was followed by Chaap Tilak by MNR Design Studio.  The charming Imran Abbas show-stopped for FAS Design Studio and Soch the Band performed on the ramp for MNR Design Studio. The gorgeous Mawra Hocane stopped the show for Mohsin Naveed Ranjha and added glamour to the ramp while jewellery for the segment was by Samreen Vance. Show one concluded by Zonia Anwaar’s festive collection titled Daria’i Noor.  Show 2 of QHBCW started with the Imperial Voyage by IVY Couture presented by Shazia & Sehr, stunning Iman Ali and the melodious Ali Sethi stopped the show for IVY Couture by Shazia & Sehr.


 While, last but not the least, the beautiful Momal Sheikh graced the catwalk for Aisha Imran for her collection titled Afsana-E-Ishq.

Here are the glimpses of QHBCW from day 1at QHBCW:



MEHDI: The Royal Courtyard couture collection 2017 encapsulates the beauty of a royal diva by reinterpreting and modernising time-treasured classics.

Bold and jeweled tones in the collection are accentuated by touches of gold, silver and bronze, with elegant and mesmerizing silhouettes used to bring life to the collection. Celebrate this festive season with MEHDI in a real royal way.





Aisha Imran: Aisha Imran’s Afsana-E- Ishq (The Tale of Love) is inspired by the mysticism, beauty, sensuality and delicacy of the Mughal Era. Afsana-e-Ishq bridal collection is inspired by love stories that were an integral part of Mughal culture. Each piece reflects the idea of everlasting love with beautifully handcrafted delicate elements such as peacocks, circles and rows of beautiful embellishments.




FAS DESIGN STUDIO: Mehram is a whimsical tale portraying purity of love and the tranquil charm of beauty inspired by freedom of nature. It’s based on emotions of a woman who is ready to embrace any turmoil that confronts her journey to reach the love of her life. The colour palette is drawn from the charms of muted hues and gold, disseminating the feelings of being in love and its mesmerizing powers making you feel invincible and valiant in an unparalleled mystique of pestles, highlighted with motifs of birds and florals portraying happiness and freedom.





IVY COUTURE BY SHAZIA & SEHR:  Imperial Voyage is about the glories of a time gone by; the wondrous splendours of the Royal Courts, the extravagance of formidable princesses and the spiritual dedication to reach the highest state through art and beauty. The romance and fables of long ago brides, in their flowing taffetas and chiffons fluttering in the desert winds, seek to be a constant in our minds. The Ivy Bridal Collection features cuts and embroideries of precise attention to detail, with inspiration drawn from the splendours of the Mughals and their unspoken oath to the arts.



HEM: HEM’s Shahi Muhalla is directly derived from the Mughal Era. The collection is based on stylish melange of savvy silhouette and prudish lengths with richly decorated plunging necklines. Floaty and sheer gowns with accentuated waistlines are the mainstay of this collection. The inspiration is derived from the jewellery and ornaments of that era and also their architectural intricate motives.





MNR DESIGN STUDIO: Chaap Tilak is inspired by Victorian architecture and historic styles. This collection has is a perfect blend of Middle East and Asian influences; reflecting intricate and alluring designs with detailed motives and floral impressions. The collection incorporates Mughal flora and fauna and offers an illustrated comprehensive examination of all forms of expressions, including western cuts and intricate embellishments.


Sobia Nazir: The Mahal collection is as extravagant as a piece of art, gaining its inspiration from the rich culture and heritage of “Hawaa Mahal”. The collection not only reflects the architectural details of The Mahal, also reflects the freshness and modernity of the city from where it originated. The collection comprises intricate designs including delicate pearls, flawless enamel and stunning craftsmanship.



Zonia Anwar: Daria’i Noor ‘Sea of light’

 In Persian, is a creative interpretation in form of a collection designed to be fun, inspired by a touch of glamour that features beautiful bridal and formal wear reflecting the true essence of Zonia Anwaar’s signature style. Most of the collection outfits have embellishments in the form of intricate dabka work, cut-outs and embroidered patches worked over with beads, pearls and iridescent sequins. The colour palette is all about rich traditional jewel tones; sparkling burgundy, black onyx, ocean emerald, perky plum to go with flame gold and mistletoe pastels.